Archive | April, 2012

One way to know: should you produce a trailer for your book?

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How to speak more effectively to groups of children

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Three Steps to Write Productively

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Reason #1 to produce a book trailer

Reason #1 to Produce a Book Trailer

Movie trailers arguably remain the most important part of a feature film marketing campaign. The use of book trailers is rising in popularity faster than the temperature dropped for Jerry Jones’ Cowboy Stadium debut at Super Bowl XLV (45). If you don’t recall that Superbowl, the temperature dropped so far so fast that the Dallas network evening news […]

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Book trailer 101 – What is a book trailer and what does it do?

Book trailer 101 – What is a book trailer and what does it do?

A book trailer is a spin off from a movie trailer. A movie trailer is an advertisement for a feature film. It is arguably the most important part of the feature film marketing campaign. The movie trailer is shown to audiences who attend the movie theatre prior to the feature film coming on. Movie trailers may also […]

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Dan Yaccarino

One way to know: should you produce a trailer for your book? – interview with Dan Yaccarino

Dan Yaccarino, author, illustrator and television producer, shares the key for writer’s to know whether they should produce a trailer for their newly published book or not. Yaccarino is the author of 56 children’s books. His children’s television series, include Willa’s Wild Life, Oswald and The Backyardigans. I interviewed Dan Yaccarino. Here’s his advice for you:   “If […]

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Dan Yaccarino

How to speak more effectively to groups of children – interview with Dan Yaccarino

Dan Yaccarino, author, illustrator and television producer, shares his best tips for speaking to groups with children. He speaks at public schools and libraries. Yaccarino authored 56 children’s books. His children’s television series, include Willa’s Wild Life, Oswald and The Backyardigans. I interviewed Dan Yaccarino. Here’s his advice for you:   When speaking to groups of children, […]

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Dan Yaccarino

Three Steps to Write Productively – Interview with Dan Yaccarino

Dan Yaccarino, author, illustrator and television producer, creator of NBC’s Willa’s Wildlife, Nick, Jr’s. Oswald, and Nickelodeons Backyardigans, shares three time-tested tips to help writers be more productive. I interviewed Dan Yaccarino. Here’s his advice to you:   1. Write Daily 2. Choose a time to write daily Choose a particular time and put it on your […]

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